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About Us

About Us

SEVENEAST headquartered in Mumbai is a fast growing retail brand of women’s ethnic wear in India. The company is only 4 years old and has already created a niche for itself in the Indian ethnic women’s wear sector catering from the mid to mid-premium income consumer. The brand focus is daily wear and evening women’s wear. SEVENEAST is an inspiring brand which is a total re-invention of women’s ethnic wear.


SEVENEAST product lines consist of ladies Indian ethnic salwar kameez sets, multi-cultural kurties and bottoms (mix & match) along with unstitched fabrics. SEVENEAST retails through 15 exclusive brand outlets and approximately 36 departmental store outlets including Shoppers Stop & Ethnicity. It is also available at leading e-commerce portals across the country.


The company was started by the husband wife duo Mr Sanjay Bindra and Mrs Punita Bindra , who were the original promoters of brand BIBA. They have an experience of over 26 years in the industry. Mr Sanjay Bindra had pioneered the shop in shop format in the late 1990s in India under his then brand BIBA and was among the first players to develop a marketing strategy of association with the Indian film industry in early 2000s.Together they have made SEVENEAST a household name in very less time.


Recently tying knots with Red ChilliesEntertainment and Eros International Media Limited SEVENEAST has created OFFICIAL merchandise line for the movies Happy New year and Tevar, SEVENEAST visualise to make Bollywood merchandise available to the masses at very affordable rates.